Sustainability Requirements for Altiras Recovery Capital Projects

Altiras Recovery pic
Altiras Recovery

A veteran business leader and beneficial reuse expert, Todd Pencarinha is president of Altiras and oversees the operations of it’s multiple subsidiary companies. Pencarinha has been a driving force in the beneficial reuse industry since 2003. In 2010, Todd Pencarinha partnered with long-time friend and serial entrepreneur Steven Marshall. Since that time, with Pencarinha’s technical and business market guidance and Marshall’s strategic leadership and financial acumen, Altiras has created five business units, all dedicated to beneficial reuse. These units include Altiras Industrial Services, Altiras Chemicals, Altiras Fuels, Altiras Recovery, and Altiras Energy. The first 3 companies were the first to be created by the Pencarinha and Marshall team and each one focuses on a different markets for “as-is” beneficial use of chemical and petroleum coproducts, byproducts, and used materials. However, in some cases, these “secondary materials” are simply not suitable for use as the currently exist. It was for this reason that Pencarinha and Marshall launched Altiras Recovery in 2014. Initially, the new company was focused on specific beneficial reuse projects that required significant capital investments. As the company achieved success in those initial projects, Pencarinha desired to push further into the realm of capital projects for beneficial reuse. As a result, Altiras Recovery is now a research and development company that is also a sort of “new business incubator” for Altiras. Pencarinha continues to lead the charge on development of new opportunities and personally evaluates all projects that have potential for Altiras Recovery capital investment.

Pencarinha screens potential investments to ensure they meet the Altiras Recovery guidelines, which states that 1) the byproduct, coproduct, or used chemical (ie. the new raw material) should be used to manufacture a commodity or specialty product, 2) there must be adequate mutual economic benefit for Altiras and the original generator or the raw material, 3) the raw material, the process making it, and the potential products must all have a sustainable future, 4) the market for the ultimate finished product must be stable, 5) Altiras’ own beneficial reuse RCRA experts must be able to identify a clear regulatory pathway, and finally, 6) Pencarinha says there must be a solid cultural fit between the Altiras and its partner(s).

Prior to investing, Todd Pencarinha and R&D Manager Mark Myers perform R&D work at the company’s newly developed research lab near its corporate headquarters in Houston Texas. Pencarinha says he seeks potentially disruptive technologies to recover materials and/or to make new products for new applications. However, Pencarinha admits that sometimes only rather ordinary methods are necessary and many opportunity exists simply because no one was previously willing to take the risk in solving the problem. Following the initial assessment and R&D work, Todd Pencarinha leads the business case development and pulls Steven Marshall in to help as necessary for strategic, legal and other financial considerations.

For more information on Altiras Capital Project opportunities, please contact Todd Pencarinha at 713-855-2122 or at


Author: Todd Pencarinha

Todd Pencarinha is an expert in beneficial reuse and product recovery and is currently president of Altiras Holdings in Houston, Texas. Mr. Pencarinha holds a Bachelor of Science degree in Chemical Engineering from the Ohio State University and a Masters in Business Administration from the University of Texas. Todd began his career at Exxon Chemical Company in a group knows as the Basic Chemicals Technology group in Baytown, TX. Within the technology group, Pencarinha started as a process engineer in the area of pyrolysis furnace design and troubleshooting and and olefins recovery. He later became a project engineer, continuing to work in olefins hot ends and cold ends. Pencarinha later served in project management roles with Stone & Webster Engineering and then with Lyondell Chemical Company (now LyondellBasell) in Channelview, Texas. During his time at Lyondell, Todd managed multiple chemical plant development and enhancement projects. In 1999, Pencarinha took on the management of the company’s 800 MW Channelview Congeneration Project in collaboration with Reliant Energy to take advantage of new Texas energy deregulation laws. Upon successful completion and start-up of the project, in August of 2000, Pencarinha advanced to the position of lead internal business consultant, supporting the company’s executive leaders of three different business units: Oxygenated Fuels including MTBE, Styrene Monomer and Aromatics, and Toluene Diisocyanate (TDI). After five years at Lyondell, Pencarinha co-founded his first beneficial reuse company in January 2003. That company was Emergent Industrial Solutions. At Emergent, Pencarinha developed processes and methodologies for safe, legitimate, and responsible beneficial reuse of coproduct chemicals, byproduct chemicals, and previously used chemicals. Over the course of eight years, Mr. Pencarinha continually refined the business model and grew the business from nothing to nearly $10 million in annual sales. Pencarinha staffed and trained the company’s sales team, developed safety protocols, established a product stewardship program, managed marketing, and directed all business operations related to beneficial use activities. In December 2010, in order to grow a more national and professional business, Pencarinha joined with long-time friend and fellow entrepreneur Steven Marshall to found Altiras Industrial Services. Altiras started as a company focused buying and selling used, coproduct, and byproduct chemicals and petroleum products “as is” to companies that could use them without modification. The company also provided industrial waste services for small and mid-sized waste generators in the US gulf coast. In 2013, Pencarinha and Marshall decided to re-structure the company for better branding and to better segregate the various business interests of the company. At that time, Altiras Holdings was created as the parent company, Altiras Industrial Services became the entity focused on providing industrial waste services, and Altiras Chemicals and Altiras Fuels were created to serve the chemicals and fuels markets, respectively. At the same time, Pencarinha and Marshall also saw the need to create another new company, Altiras Recovery, to focus on beneficial reuse opportunities where materials could not be used “as is”. Altiras Recovery was created to provide research, development, and capital to unlock intrinsic value from materials that would otherwise be waste. All four of the operating companies (Chemicals, Fuels, Industrial Services, and Recovery) became wholly owned subsidiaries of Altiras Holdings. Pencarinha became president of the parent company and Marshall serves as Chief Executive Officer. In 2016, the company added Altiras Energy as a fifth subsidiary, which focuses on export of alternative fuel and energy products such as distillate blendstocks, petcoke, and biosolids to markets in Mexico and Asia. Mr. Pencarinha has spent his entire career in the chemical industry developing projects and new business opportunities. His areas of expertise include chemical recycling and beneficial reuse, waste reduction and waste minimization, sustainability in secondary chemicals, and beneficial recovery of otherwise unusable products, to name just a few. Both Todd Pencarinha and Steven Marshall serve on Altiras’ Board and both reside in Houston, TX. For more information on either Pencarinha or Marshall, please call 713-568-361 or email Altiras at

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